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Reward brokerage services for lost property.

Finding lost property by 1 to 1 matching

Soonyoung Hwang, the CEO of one man business UFIND 


1.23 million cases of lost smart phones last year shows approximately 5,000 cases are occurring every single day. But it is rare that those lost smart phones get back to their owners. One of the reasons seem to be the fact that the founders are discouraged to return it due to the dispute over reward and illegal sales route. To solve this problem, Hwang started an online 1 to 1 matching service which the persons who lost and found can have a deal by offering an appropriate reward. This service applies to all the goods which have a serial number. A smart phone, for example, has a serial number on the back of the battery and the owner registers the number, model name, and reward amount on the UFIND homepage or app, and the founder returns it back after checking the number and reward amount. The important thing, however, is whether the phone is intact and still working properly. If not, the deal is off. Therefore, the founder should take photos of the phone and upload them on the site so that the deal can be proceeded.


So far, there have not been a criteria about the reward, and although the reward was set before handing over the phone, small disputes have occurred due to the misunderstanding between the two persons. But if they use UFIND, they can exchange the phone and reward without even meeting each other. The deal is carried out after checking the photo images of the phone and its operation conditions, and the deal(paying the reward) is finally done when the person retrieves the phone. One fact is that if the founder does not try any activity to return it back for more than one week, he/she can be legally disadvantaged and the post and ad will be automatically removed from the site after one week.

Lost property is increasing by 12% yearly and there are many efforts to find it back but there has not been an appropriate method. Fortunately, UFIND provides free membership and people can retrieve their properties through serial number and resident registration number. Currently, CEO Whang has launched the app on the Adroid market, and has finished the registration and is waiting for an approval from Apple Store. In addition, Hwang is doing a testing process regularly for a better search system for lost property. Everybody has an experience of losing a property one way or the other and many people have sympathized the need for an appropriate programme. Therefore, the try of UFIND seems to be an axis of one of the most needed services for modern people. There are many possibilities that UFIND can grow to be a nation's beloved service like SNS or internet portal sites. 

Meanwhile, Jaesung No, the professor of Information and Communication Department and the head of The Industry-Academic Cooperation Foundation of Seoil University, which is Hwang's old school, said that he is working on the latest ICT technology and the laws about lost property after examining Hwang's patent. No emphasized on the importance of applying for patents while in a college and of the immediate use of the start-up education and programmes after graduation. No said that if the university ran a start-up supporting programme, UFIND might have achieved its success one or two years earlier. No said that building and expanding a Convergence Creative Practical Room, where students can share their ideas regardless their major, in cooperation with government office, should be a prerequisite in order to create venture cooperation projects. No concluded that the successful start of UFIND is a very welcome result for the university.



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