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Republic of Vanuatu opened national housing model house.

Splendid achievement of Korea's homebuilding technology overseas.


Since human beings started to build house, there have been a variety of styles according to race, culture, religion, and the age. However, most of them have been evolving within the straight-lined frame and a few symbolic buildings with curved lines appeared only around 2000 which proved the country's high level of building technology. Recently in Korea, Dongdaemoon Design Plaza and Sangam MBC Mall are boasting their beautiful curve and being loved by many people. These beautiful 3D curved design has now been possible for general house.


3R4U has recently introduced the world's first free style curved house and is suggesting a new paradigm. They held a ceremony for the completion of national housing model house in Port Vila, Vanuatu, the city famous for the SBS TV programme 'Law of Jungle'. 3R4U's free design house has excellent insulation and can deal against natural disaster such as cyclone. It is widely accepted as national house by the local people. Power Korea has met Sanggeun Lee, the CEO of 3R4U, and heard about the company's competitiveness and the local stories about housebuilding in the Republic of Vanuatu.


Leading daily DAILY POST's cover story 'Housing project launched with Korea'.

Splendid achievement of Korea's homebuilding technology overseas.

The opening ceremony for the model house in last August was participated by Ralph Regenvanu, the Minister of Land, Han Lini, the vice-premier, Maki Simelum, the Minister of Finance, and Sumptoh Ulrich, the mayor of Port Vila. Vanuatu's influential daily DAILY POST headlined 3R4U with the tile of 'Housing project launched with Korea' and said that the project would improve the quality of national house. Considering the fact that the Chinese president Xi Jinping's visit in the region on the same day was reported on the third page, we can see how enthusiastic the public are in the project.

With Vanuatu National Housing Corporation, the project will build 2,000 national houses in Port Vila, the capital city of Vanuatu. The Vanuatu government is carrying out this national housing project for the first time and its scale is about 120 billion won($100m). 3R4U also signed a MOU for additional projects such as Vanuatu Culture Center's outdoor performance facilities. Lee said that the MOU will be the trigger for the 3R4U's free design house to be recognized worldwide. "John Terry, the chief of Vanuatu National Housing Corporation, visited our head office in Korea last summer. He checked on materials and samples and highly praised for our technology. The Vanuatu government's reliability for our company has gone up significantly through the model house opening and we signed a MOU for further projects as a result" said Lee.

Participated in Seoul Pusan high speed railway tunnel improvement, and restoration of Seoul's sewer pipes &¡¡the Cheonggye creek.

Appointed as new technology from Ministry of Construction and Transportation, awarded a citation from the Minister of Land, Transport and Maritime Affairs, and selected as an outstanding technology enterprise from Korea Finance Technology Corporation.

Since established in 1995, 3R4U has achieved a spectacular growth. They repaired around 200 bridges including Banpo Bridge, Ulsan Bridge and Gongju Bridge, improved Seoul Pusan high speed railway tunnel, restored Seoul's sewer pipes &¡¡the Cheonggye creek, reinforced Pusan Harbor, Yeochun Harbor and Janghang Harbor, and carried out more than 1,000 renovations of structures. The driving force of these splendid achievements are due to the development of technology. After 2 years since establishment they were appointed as the 59th new technology from Ministry of Construction and Transportation in 1997, the 403rd in 2003, and the 477th in 2006. They were awarded a citation from the Minister of Land, Transport and Maritime Affairs at the 6th Construction New Technology Day in 2008, and selected as an outstanding technology enterprise from Korea Finance Technology Corporation in 2001. They launched the development of the world's first free curved house in 1995 and succeeded soon after. 3R4U means Reform, Renew, Recycle(3R), and Beautiful design, Eco-friendliness, Stability, Economic Feasibility(4 Uniqueness), and it represents their corporate philosophy. Lee said "3R4U's fee design house is a future-oriented architectural style and it will realize the designs that human beings are dreaming of. Also expected is that it will solve many problems which the existing construction methods could not and lead a step forward construction culture."


The world's first free curved house over the existing construction methods.

Leading the actualization of symbiosis between mankind and environment.

3R4U builds with 3D curved design by using special textile and high strength polymer mortar without mold. The special textile has more than 4 to 10 times high tensile force compared to the existing same diameter steel reinforcement, and  its light weight is about 1/4. Also, it does not have interfacial flakes phenomenon and boasts its excellent adhesive property for covering depth. Above all, the volume and weight not increasing after construction for safe use is a great advantage. High strength polymer mortar can simply be mixed at the site and has excellent watertightness and long durability. It has optimum adhesive property to concrete and prevents dry, contraction, and crack phenomenon. Lee said "mold is not necessary so that the construction period can be shortened and the labor cost can be reduced. It is singly structured without any joints and is excellent in heat preservation and is strong against natural disasters such as earthquake and fire."

The construction methods of the world's first 3D free design house is undeterred by topography conditions and is possible to actualize according to a country's culture or its use. The range of application also is unlimited as it can be used for normal house, floating house, resort, pension and theme park. Lee is sure that if an order meets with advanced concept of construction methods equipped with beautiful design, eco-friendliness, stability and economic feasibility, he/she will get benefits from this for their successful business.


Business plans for those baby boomer generation and returning farmers & homers.

Peanut sprout's resveratrol component is highly useful.

3R4U is planning to cooperate with their subcontractor Jangsuchae. This company has the world's first technology of germinating peanuts into microgreens within 1 week and making it as a product. The idea is that 3R4U provides a beautiful house while Jangsuchae provides the high income item 'peanut sprouts' for those baby boomer generation and returning farmers & homers. Jangsuchae's peanut sprouts was broadcasted on TV and was revealed that it has 9 times stronger alcohol detox ability than bean sprouts which has aspartic acid. Peanut sprout's resveratrol component is effective for elimination of hangover and prevention of aging, and is expected that its demand will be high. An official of 3R4U said "we expect that the peanut sprouts market will be expanded. We provide a house and peanut sprouts for returning farmers, and then a joint venture company manages it, and we guarantee 100% purchase of farmers' peanut sprouts. In other words, the house is beautiful, and there is a factory, and the profit is guaranteed."


Lee said "we would like to take part of raising property value by creating a new housing culture fit to local culture and environment. Furthermore, we would like to solve ordinary people's housing problems and lead the construction for symbiosis between mankind and environment."

Lee always says that he wants to listen closely to the demands of the times and consumers, and contribute to the development of Korea and the world. Power Korea is looking forward to Lee going to the world and raising up the status of Korea based on the successful Vanuatu national housing construction.






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