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Unconditional love through breast. Evangelist of breast feeding.

- Kumjai Lee, the CEO of OK Breastfeeding Consultant Club

People in most cultures acknowledge that breast feeding is nutritionally, emotionally and educationally good. Modern women, who have not very active mammary line due to the environment such as a couple working together for a living, late marriage and stress, are trying hard to breast feed their babies despite the pangs and aches it gives. Kumjai Lee is a veteran in midwifery service and is being loved by many mothers who have benefited from her solutions on breast feeding.


Spreading the secrets of happy breast feeding

OK Breastfeeding Consultant Club operates a reservation system and is the talk of the town as they provide their unique technique and know-how tailored for the mothers. "Preparations for giving birth and their procedures are difficult things but even more so is suffering from mastitis" said Lee. By observing mothers sticking to breast feeding in pains and babies crying in hunger, Lee felt sorry and devised ultimate alternatives as a result. "Each mother has different physical constitution and status of breasts but they don't know about this. So I came up with a massage method that can satisfy the conditions" said Lee. She was impressed by Oketani Breast Feeding Counseling Center, Japan, which provided painless breast feeding, and she studied the very method, and opened the current postnatal care center in Gangseo district, Seoul. Currently OK Breastfeeding Consultant Club provides breast feeding instruction, breast management, infant counseling, and baby swimming programmes which can help a baby's development of mind and body as well as behavior. 

Lee's first book of a pit-a-pat series 'Heartful of Breast Feeding' was chosen in last August as the best book for infants by Bandinlunis (internet bookstore). The book serenely pictures the sympathetic relations between mothers and infants through her last 9 years of experience. Lee depicts the successful methods with real cases in her book. There introduced stories that a lawyer mother regards breast feeding as an extension of studying and finally succeeded in breast feeding, and the mothers who applied self-massage method in emergency in the middle of the night, and these stories give a great encouragement to the readers. Although many mothers obtain instructions from the hospitals before giving birth, Lee emphasizes that they should make themselves comfortable first and take a lot of mild food and water like the royal mothers of the Yi Dynasty did. A baby's sucking is to get lactogenic hormone but if a mother uses a breast pump everyday to make provisions, they cannot get the effect of hormone and a rapport between the mother and the baby. "We manage the mothers, who complain about the pangs and aches when breast feeding, to experience the 'pleasant' pangs and aches" said Lee. Lee also provides 1:1 management and travel clinics. She decided to do the travel clinic services when she saw a mother who just had a caesarean section came to her center by taxi and because of this she wanted to start practical services.

There are continuous reports on reducing birth rate in the media. Nevertheless, the mothers' passion in breast feeding is also never ending. And when the passion meets discouragement, Lee will always be there until the job is done. "My ultimate goal is not only to be a breast feeding specialist but also to be a infant specialist. The ideal breast feeding is done when a mother makes her baby comfortable and they sympathize with each other. I have seen many mothers who had difficulty at first but gradually made it through when they relax. If they fight against oppressive feeling when giving powdered milk to a baby but can use both method side by side, it will be much more effective" said Lee. In 2012, Lee visited the famous U AS CC Postpartum Clinic Federation which has 8 branches in Shanghai, Beijing, and Simchun, and gained international experience by becoming a technical adviser. Lee is planning to establish an independent clinic with her staff in China in 2015 to provide staff education and their accumulated know-how. She is also preparing to open a new department in continuing education institutes based on OK Breastfeeding Consultant Club's curriculum. Power Korea supports Lee's dream of cultivating men of talent who will be affectionate companions to mothers and babies in the world.



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