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Chung emphasized to secure new markets in India, Middle East and Africa by thorough localization.

Mongkoo Chung, the chairman of Hyundai Motor Co., visited their small car production factories in India and Turkey to check the competitiveness of their small cars. He inspected their production and sales strategies and encouraged the staff and their families. This visit indicated that he checked himself on the production quality of their cars which are to be sold to locals in accordance with the changes of the strategic roles between the two factories.

The factory in India, which was the outpost for exporting cars to Europe, has been reinforced to focus on Indian market, and the factory in Turkey took the role to export cars to Europe. This is to strengthen the sales in Indian market and to expand the production of strategic cars in Turkey for European market. Chung emphasized to secure new markets in India, Middle East and Africa by thorough localization based on these two factories. He said "the best competitiveness comes from thorough localization and it is important to completely analyze customers' preference to develop and sell new cars if we are to survive in this global competition."

Hyundai Motor established their local factory in India in 1998. They took the second place in the market by introducing Santro which was customized for local residents, and have been increasing the sales by releasing localized cars continuously. Hyundai Motor plans to expand their market share of B-Segment which takes the greatest part in the European market through their customized launching strategies based on each country's wants. Chung listened to the opinions of the staff while having a dinner with them and gave them the Chuseok presents brought from Korea. Hyundai Motor is doing various programmes so that the local staff can enjoy Chuseok (Korean Thanksgiving Day). He provided ritual food such as Songpyeon(half moon shaped rice cake) for the families and prepared ritual table for them to give worship services for their ancestors on the day of Chuseok. Meanwhile, the factories in India and Turkey are expected to achieve an excessive result of the business plan of the year. Due to the strike in the domestic factories which is affecting the production scale, it is also expected that the expansion of sales from overseas' factories will take a crucial role to achieve the Hyundai Motor's global sales target.


Hyundai Motor released 'Accent 2015'

The Korea's leader of small cars 'Accent' has come back with more advanced specification. Hyundai Motor released Accent 2015 on Monday 15 September with the specification which their customers desire. Accent 2015 applied new head lamps, rear combination lamps, and radiator grill in addition to its original clean and sophisticated style. It also provides three new color options of coffee bean, dazzling blue, and misty beige. Accent 2015 is loaded with TPMS(Tire Pressure Monitoring System), which senses the status of tire pressure to inform any unusual symptom to the driver, and Roll Over, which senses dangers and operates air-bag when the car goes upside down, in order to reinforce its safety. Reflecting on young customers life style, it also provides for multimedia equipments such as iPhone, Ipod, and smart phones to be connected easily to the car. An official from Hyundai Motor said "Accent, which has been loved by many people in the world, has been born again with resonable price yet better quality. It will be the best choice that can satisfy economy, convenience, and style in this age of higher oil price."




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