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Rising above the limitation of semipermanent makeup 

Special makeup presents one with both naturalness and safety

Cho So-yeong, president of Cameo Special Makeup


Makeup significantly helps one recover self-confidence by supplementing her facial shortcomings and lead a better social life. Makeup technique with some history reached sometime ago the level of shedding the trouble in redressing oneself each time by putting a semipermanent makeup on one¡¯s face. Here, the problem is that it may result in not going with one¡¯s face and that once you put on a semipermanent makeup, it is not easy to take off. 

To work out these problems, President Cho So-yeong has invented her special makeup. Cameo special makeup leads you to the best-suited makeup by grasping each person¡¯s facial muscles, contours, colors and even intervals between ear, eye, mouth and nose. 

Besides, the existing semipermanent makeup has its drawbacks. Since the coloring matter penetrates into a capillary vessel under the skin, you have to bear it even when the onetime makeup never goes with you. If you insist on taking it off, you have to go through laser surgery as if in removing a tattoo. In President Cho¡¯s special makeup, however, the makeup work proceeds only to 0.15mm in the epidermis, so with time it discolors naturally. Still, with proven safety, this special makeup rising above the semipermanent makeup is recently drawing great attention.  


Noticeably, President Cho obtained a patent by developing special makeup techniques on eyebrow, eyeliner and lips against the semipermanent one, which has conclusively proved the safety of this new technique. This accounts for the certification on a new technique that can accommodate the customers¡¯ needs fully.            

Like this, President Cho says that semipermanent makeup is not simply drawing a picture on a person¡¯s face. It must be a technology to reach a near-medical level by combining with naturalness and safety as well as the mindset as an artist for creating beauty.     

Especially, as the biggest strength, her ¡®natural eyebrows¡¯ combine the merits of seminpermanent makeup and original makeup, which has completed the eyebrows suited for each one¡¯s characteristics of facial shape and structure, skin tone, etc. using a micro-needle. 

To perfect this natural eyebrow technique, President Cho worked on the trend of actual eyebrows from celebrities with accepted beauty in addition to her knowhow earned from over 10 years¡¯ career as a makeup artist, through which she says she has found the most ideal shape of the eyebrows. 

She says that this natural eyebrow technique, for which women was a main customer group, is now drawing the increasing number of male persons. This seems to be a concern for the change of one¡¯s image rather than makeup itself because the eyebrows take up a large portion of one¡¯s first impression with personological importance of its shape made much known through media. For case of male eyebrows, semipermanent makeup shows itself but President Cho¡¯s natural eyebrows looks so natural as if from birth that it is considered to appeal to male persons without reluctance. 

Besides, eyeliner special makeup performed on the mucous membrane in contact with the pupil produces a natural and cool shape of one¡¯s eyes while special makeup for lips can emphasize the harmony with one¡¯s face by expressing natural colors.

President Cho So-yeong is currently giving lectures on special makeup technique at Seokyeong University, the department of beauty art, which introduced this course for the first time, and rearing professionals and students at Cameo Institute of Special Makeup. 

He says that for the development of special makeup, he will be devoted to continued research and practice rearing many specialists with a view to advance the market of makeup. 

President Cho is also going to hold a presentation on special makeup at Shanghai seminar this September. Through such participation in diverse events, he will perform activities to suit the needs of more customers by promoting special makeup while making endeavors to acquire and deliver professional knowledge, according to him. 





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