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Ginseng Berry ¡®Sky Flower¡¯ Vitalize Health of Global People 

CEO Antonio Lee Happy WinzWay Inc.



Qin Shi Huang, the first emperor of China sent his delegations to eastern China to find an elixir of life. However, he failed to find the elixir plant even after scouring literally all regions in Korea. The plant he had searched for was actually ginseng, referred to as Ddal in korea. 



Ginseng, Korea¡¯s First Global Export 

What do you think Korea¡¯s first export product? Many would say semiconductors, mobile phones or Kimchi. However, the answer is Ginseng. Ginseng was known as a valuable herb in the ancient Asia. There would be no other plant in the world than Ginseng that has such outstanding effects in medical treatment. 

In oriental medicine, the plant has been traditionally regarded as the most important herb and used for thousands of years. Now, the world is paying attention to the effects of Ginseng. In this regards, a company which gears up for promoting the effects of Korean ginseng to the world is gaining attention. Selecting Jeon Gwangyeol starred in Heojun, one of the most popular Korean TV dramas for overseas fans as a PR ambassador, Happy WinzWay receives huge attention from buyers from various countries. PowerKorea interviewed CEO Antonio Lee who is busy with dealing with buyer¡¯s calls from Middle East, China and South East Asia to hear more on his vision on global strategy to Ginseng product export. 


Remarkable Function of Ginseng Berry 

As the effect of ginseng berry is more outstanding than red ginseng, it gains attention as the new herb in the global health product market. Since the early 2000, various medical communities in the U.S., Japan and Korea revealed through many clinical tests and researches that the function of berry itself is more effective than ginseng root. According to a research done by Einstein University in the U.S., ginseng berry is known to have antioxidant effect which removes active oxygen harmful to human body and vitalize anti-aging genes by restraining activities of the aging gene. 

In addition, Chicago University College of Medicine proved that the ginseng berry has anti-diabetic and anti-obesity effect. 

As a matter of fact, people around the world enjoy ginseng and red ginseng to consume ginsenoside contained in them. Ginsenoside also referred to as saponin originates from the Greek word ¡®Soap¡¯. Saponin circulates blood, cleaning blood vessel and decomposing cholesterol and neutral fats in our body. This effect also applies to brain vessel. Some researches suggest that it is even good for preventing dementia and stimulating brain of child. Furthermore, its effects are found in improving sexual function of men and treating woman¡¯s diseases, thereby emerging as a new health food. 

¡°Many journals on the effect of saponin which serves as strengthening energy and homeostasis as well as treating blood-related diseases and improving liver function have been continuously announced throughout the world¡±. Lee said. 


Sky Flower, Fruit From Heaven 

As a leading nation in the world¡¯s ginseng market, Korean ginseng had been widely known for its outstanding variety. However, the market drastically shrank as China produces more than half of ginseng. As Korea is located at 36 degrees to 38 degrees north latitude, it has the most appropriate environment of producing the plant. 

Korean ginseng is renowned for its superiority compared to Hwagi ginseng in North America, Jeonchil ginseng in China and Jukjeol ginseng in Japan. The remarkable value of the plant has been delivered on press as certified test agencies in Korea announced that the amount of saponin in ginseng berry is larger than that of ginseng root and red ginseng. Attracted to its positive and immediate effects in health, Lee launched a product called ¡®Sky Flower¡¯. Happy WinzWay is the first exporter of a variety of ginseng products in the world. 

¡°By converging our marketing strategy focusing on promoting the Korean Wave with our products, I would like to take a leading role in enhancing national prestige.¡± lee said. 


Contributing to Global Health 

The world¡¯s ginseng market is expected to grow at 2.5 billion Won in 2015. Even though Korea¡¯s dominating power on the world¡¯s gingseng market has shrank, Korea ginseng is still highly appraised in the global market. With 1500-year history, Korea ginseng is the most precious and crucial asset passed down by our ancestors. Compared to plants produced in China and America, it has been proved to have outstanding health effects. In addition, it has been widely used not only in health products but also in both oriental and modern medicine. Of course, the key ingredient of Sky Flower is the ginseng berry. 

According to Lee, he chose an actor Jeon Gwangryeol among other celebrities because he is thought to have similar images with the product. Heojun, one of the most popular TV dramas in Korea starred by Jeon is now aired in 16 countries in the world. In Iraq, the rating was an alarming 82 percent. It is on air in India from this January. 

He prioritizes a ¡®function¡¯as the most when it comes to making health product. His philosophy is to provide his customers with honest and effective product. Based on reliable trust in the global market by launching ¡®Sky Flower¡¯, he is gearing up for a new leap forward. The products have gained huge attention from overseas buyers. Buyers from the Middle East, China, Japan and South East Asia have actively contacted with the company. In addition, based on the popularity of Heojun, the company completed steps for receiving HALAL certification to enter the Islam market. 




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