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Declares a reasonable price for luxury Korean clothes 

Kim Seong-won, president of Migohanbok 



Lately, the Korea Consumer Agency published a survey on the subject of 1,000 persons, including bride, groom and wedding organizer, that the average wedding expense per person is 51.98 million won except for those for preparing a home. In the reality that the unmarried are reluctant to get married itself in the ever-increasing wedding expenses in prolonged economic slump, the most regrettable is the fact that our traditional Korean clothes has become the first thing to leave out for reduction of expenses. These days, people say that fine-article formal attire, handbag and wristwatch are a must but that Korean clothes are an option. We met Kim Seong-won, president of Migohanbok, to hear about the present condition of Korean clothes and competitiveness of Migohanbok. 




Becomes a hot place around Hongik Univ. by interpreting traditional beauty with a modern touch 

<MigoHanbok> boasting of sensuous colors and handsome design first opened at Yeoeuido in 2005. After manufacturing tailor-made Korean clothes for adults, the shop has been showing high-class Korean clothes for a baby¡¯s first birthday and children, not a readymade design product, for 7 years. Currently moving its showroom around Hongik Univ., <Migohanbok> is being endeared more in the community of more diverse customers with an increasing manufacture of Korean clothes for foreign people due to its regional characteristic. President Kim Seong-won had entered into this job as she worked as a part-timer at a weaver and distributor of Korean clothes silk fabrics at college days. ¡°With the request from the president, I just had a mind to work for another semester, being fascinated by a great variety of beautiful colors of Korean clothes fabrics, but it finally became my regular occupation to design and manufacture Korean clothes. Though having much interest in art & clothing design, I actually majored in business administration at college. By combining my field of interest and management solution, I helped the clients with purchase consulting, which became an opportunity to be loved by many of them and dedicated me to the series of process in delivering Korean clothes to consumers.¡± 

Currently, President Kim is weaving fabrics as well as running <Migohanbok>. This provides the secret of keeping a reasonable price range for <MigoHanbok> which seeks for premium luxury Korean clothes. It is possible to reduce the expenses for fabrics and details because she weaves fabric herself combining hand embroidery design and manufacture. President Kim is investing in design the expenses saved by weaving fabrics and manufacturing hand embroidery in person. She thinks that clothes worn by customers on special days should be special literally. She pays attention to every little detail involved in Korean clothes because that one little value can make difference between ordinary and fine-article design. All Korean clothes of Migohanbok are designed 100% in person insisting on the top class in the quality of embroidery and sewing.  


Provides an opportunity to enjoy bargain prices through a rental event for wedding 

Over the past three or four years, the Korean clothes market has changed greatly. Earlier, most people preferred tailor-made Korean clothes, but now the trend is cancelling Korean clothes even at the once-in-a-lifetime wedding because of the enormous wedding expense. Having felt sorry about this phenomenon, President Kim is carrying on with a rental package bargain event for bride and groom. This event going to be held from January through June is receiving a warm response from customers as an opportunity to purchase the premium luxury Korean clothes at a reasonable price range. She says, ¡°I started this program hoping that people can wear our clothes at least on the special day like a wedding. Don¡¯t be deluded by spam messages on caf? and blog but look for it. There are many places which make high-quality Korean clothes at a reasonable price.¡± 

Even in this atmosphere of industry, rising designers are making an impression for a new design of Korean clothes. Though being in favor of it, she, as a worker at the site, expressed worry about their Korean clothes displayed through the showcase appealing the dressy code too much on the excuse of globalization or destroying the essential beauty of authenticity. ¡°I agree that since there are customers in diverse needs, Korean clothes must accept a resultant change, but I regret that I can¡¯t find authenticity from being too exceptional. Change in Korean clothes is surely an essential element to be loved continuously for the future, but this must become a limited change in the degree of improving or supplementing the uncomfortable fit keeping to the essential beauty of authenticity.¡± President Kim is planning to focus on developing diverse and novel designs suited for the customers¡¯ diverse needs and circulate the luxury Korean clothes of <Migohanbok>¡¯s own philosophy nationwide.              

          





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