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With Through Outstanding Reform Technical Skills

Established Itself as a Leader In the Field of Fur Remodeling 

CEO Park Sung Ryoung of Park Sung Ryoung Original Furs


'Fashion' is the very more sensitive than any other field to the trend we are often talking about. Fashion Trend seem to show similar but a clear difference between last season and this one makes numerous items in the wardrobe of people into useless thing in a second. But, we can't buy clothes by chasing trends every time. In order to solve the problem of the people, 'reform' has just appeared. In recent years, the trend is growing more popular, which is captivating the hearts of the people in terms of completing the style of your own as well as getting the economic effects by recycling old clothes. 


Established Itself as a Leader of a Fashion Trend 


The fur has been early loved by people as a ¡°That's it !" item in cold winter, as  one of the winter materials combining excellent warmth and durability. However, because of high prices, it is not easy to buy it without hesitation, which is the reality. Even if we can buy with difficulty, it is true that we can feel uncomfortable about the old design in today's trend-conscious era because the product itself is easily affected by seasons. For this reason, with the level of curiosity rising about fur reform, companies emerged to help Professional Reform based on the materials and characteristics of the fabric. Of them, Park Sung Ryoung Original Furs is receiving the most attention. CEO Park says, "We, as a professional fur reform company, have a system with which we purchase outdated fur, reform newly, and resell it to consumers. In the case of fur reform, we can make the fur products like new ones, 

with the 10-20% of the purchase price for new one, which makes consumers' response to be hot. We are trying to make consumers enjoy the expensive fur products, fashion items, with a wide range of styles for a long time." In fact, the company is widely known to be always being ordered as well as customers consultation because it can buy the fur at the lowest price in the country.


Park Sung Ryoung Original Furs Maintains High Reliability of Customers


In none other than the CEO Park Sung Ryoung can we find the competitive power of the company Park Sung Ryoung Original Furs. As he is an expert having been involved for a long time in the field handling the fur, and his understanding of the product's properties is, the reliability of our customers, that customer satisfaction with the product is high. Reform is the general trend, but reform isn't everywhere and it is not that anyone can do. "As the fur is an expensive product, you can't leave it any place, which should be one you can trust to including expertise in fur," he stressed  

expertise. In addition, the reason why the value of reform is further increasing is that it is probably something familiar with to be changed into new one. We will consider the properties of conventional fur, while, through a process of consultation with the customers, are progressing reform by reflecting the latest styles, from which the customer's trust and satisfaction starts," he is explaining why his fur is being spot lighted.


Only All His Three Brands Being Launched in the Department Stores 


Having stores at the department store is the very one of the Evaluation Indexes of verifying the specialized enterprise having the superior technology to reform. Park Sung Ryoung Original Furs have now stores at name brand department stores (Lotte,  Shinsegae, and Hyundai Department Stores) representing ROK, which is just a reflection of guessing how high the demand for fur reform of consumers is, and what is its quality level. Only all his three brands were launched in the Department Stores. CEO Park says, " We progress the fur events through co-promotion with department stores every season as well as usual, at which time we are getting a good response from consumers. We pay for department store gift certificates to customers bringing old fur, with which they can purchase the new reformed fur." Through programs such as co-promotion, at the level of recycling the fur, we hope the virtuous circulation to be established such as the repurchase of old fur and reform, to sell new reformed products", he says the purpose of the event.


With Technology of High-level Reform, Realize the Value of Customer Satisfaction


The fur reform must be accompanied by the work of fully trained professional in order to obtain satisfactory results to because it is completed through a total of 25 processes such as dissolution, cutting out, washing and assembling etc. Here, after a consultation process with the customer, the process is accomplished through full discussion and review of CEO Park and skilled professionals with many years, so customer satisfaction is high for the product. Its high-level technology is also one of the reasons why Park Sung Ryoung Original Furs is loved by a lot of people. In addition, they produce new products  with the use of remaining materials in the process of reform. "We make hats and scarves etc matching with the fur, which products are also used for the possible point items, which is getting a good response from customers," he says. He predicts that in recent years, in the grip of expensive padding fever, as young people having an interest in fur are increasing, the demand for fur products will increase.   


Enhancing Economic and Environmental Values is needed


In economic and environmental values ??can we find the reason why the fur reform 

is in the spotlight. "By reason of a stiff price of the fur, it is not easy to buy a new product, and we buy old fur, sell reformed new products, so we can provide  the goods to customers who want to buy it at a cheaper price," he said about this. "The raw material itself of fur products depends entirely on imports, we make and sell the finished products after processed in Korea. In that regard, the reform of the fur is to reuse the old fur products, which brings cost savings to reduce the  foreign currency waste, and it is beneficial in environmental considerations by reducing the waste of resources by reason of recreating new ones from the fur being thrown out," he expressed. His moves by CEO Park having led the industry for many years in his firm belief and philosophy for fur reform is being watched with keen interest.



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